Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Good grief Greensboro is more dangerous than San Francisco !
Definitely some interesting comparisons, Fred. There was a report today that homicides are down sharply from last year, so there is at least one silver lining.
Where are Chicago, Baltimore, St. Louis? Something doesn’t compute.
Good question, Healey. I don’t know the answer as to why they don’t show up, except perhaps the measure used screened them out…
Well, I guess that’s if you can trust the FBI!! 🫤
Good point, Bronni…
This explains the government lie that this FBI graphic constitutes:
‘A big reason is the FBI figures are only measuring “crimes reported to the police.” More than half of violent crimes are not reported, thanks to what Anderson calls a new era of “lax law enforcement policies” in urban areas. Police in big cities also have an incentive to undercount crimes to make their performance look better.’
https://townhall.com/columnists/stephenmoore/2024/09/24/is-washington-distorting-the-numbers-n2645170
Ah, that explains it. It only makes sense that some crimes are not reported, and that some police departments may not be reporting a true count. Thanks, Healey.