Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
That is obscene !
I agree, Fred. The system exists for the benefit of the education establishment.
A graph of educrats/student over the last few decades would be steadily, relentlessly upward. And the number of such bureaucrats/student generally correlates NEGATIVELY with measures of learning by students.
I agree, J. Sobran. That has definitely been the trend. And I expect those kinds of folks disproportionately comprise the large numbers making greater than $100,000 in our local school systems.
Not only are they well paid, but they have no accountability for the harm they do, as in the case of the Forsyth Co. superintendent and CFO who spent their system $47 million in the hole.
I suppose they lost their jobs, J. Sobran. Did they not? Of course, that doesn’t replace the $47 million they negligently frittered away. We ought to somehow be able to require they replace it, at least to some extent.