Didn’t the folks at Cracker Barrel learn anything from the Pepsi/ Dylan Mulvaney kerfuffle.
If it ain’t broke don’t try and fixit !
Appreciate Knowles’ outrage. No military force needed, however. It will interesting to see if CB reverses course.
Their female CEO, Fred, seems fairly determined and entirely rapt with her vision. I agree– she is doing precisely the wrong thing.
Blanding: The Trend That’s Erasing Brand Identity.
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
That’s an interesting dynamic, Fred. The Michael Knowles video highlighted the difference between the old McDonald’s and the new McDonald’s. I agree that something is lost when companies do this.
Didn’t the folks at Cracker Barrel learn anything from the Pepsi/ Dylan Mulvaney kerfuffle.
If it ain’t broke don’t try and fixit !
Appreciate Knowles’ outrage. No military force needed, however. It will interesting to see if CB reverses course.
Their female CEO, Fred, seems fairly determined and entirely rapt with her vision. I agree– she is doing precisely the wrong thing.
Blanding: The Trend That’s Erasing Brand Identity.
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
Below is a link to this article:
https://barrettmedia.com/2025/07/10/blanding-the-trend-thats-erasing-brand-identity/
That’s an interesting dynamic, Fred. The Michael Knowles video highlighted the difference between the old McDonald’s and the new McDonald’s. I agree that something is lost when companies do this.